Merit Voltz JT Edition

The Merit x Voltz JT Limited Edition Book Series campaign aimed to engage young learners who are fans of Voltz JT by launching a collectible series of educational books. The campaign was executed across multiple channels, including social media teasers, influencer shoutouts, surprise pop in and in-store displays, all designed to create excitement and highlight the limited edition nature of the series. The campaign successfully captured attention, boosted brand awareness for Merit, and generated strong engagement by blending education with pop culture, showing how limited edition products can attract and excite younger audiences